5 Social Media Building Blocks You Can’t Afford to Skip


By Sacha Cohen

It’s time to get back to basics when it comes to social media. Whether you’re just dipping your toe into social media or even if you’re a seasoned social media veteran, these five tips are simple but can have a big impact.

1. Secure a company page on Pinterest, TumblrInstagram and YouTube channels if you haven’t already. While you may not be quite ready to leverage those platforms, it’s a good idea to make sure you claim them before anyone else does.

2. Use a consistent hashtag in your tweets. You can also use that hashtag on Facebook and other platforms so that customers can follow the conversation with you more easily. Check out #Rockthelunchbox from Honest Tea for a great example of what works.

3. Build an editorial calendar that incorporates major holidays and special events such as back to school, Halloween, the Emmys, Good Nutrition Month (November), Hanukkah, Xmas, Easter, Earth Day, major sports events, etc. By building content around big national or even world-wide events and holidays, you reach a wider audience. One of the best examples is what Oreo’s did during the blackout at the Super Bowl.

4. Place prominent social media graphics and links on your website so that customers don’t have to hunt for your social media channels. Seems like a no brainer but you can’t imagine how many company websites bury links to their social media channels.

5. Commit to blogging. Yes, even we’re guilty of occasionally letting our blog posts dwindle. But regular, consistent blogging should be a cornerstone of your content strategy. The benefits include improved search engine rankings, more traffic to your site, and awareness building.

(Originally posted on grassfedmediadc.com)